Some best practices for a US return policy are:

  • Define the priorities of your return policy. You should consider your business goals, your customer needs and your industry standards when designing your return policy.
  • Ensure that your return policy is easy to find. You should display your return policy prominently on your website, your product pages, your checkout page, your confirmation email and your packaging slip.
  • Answer the big 3 questions of a return policy. You should clearly state how long customers have to return a product, what condition the product must be in and how customers can initiate a return.
  • Equip yourself to enforce your return policy. You should have a reliable system to track and process returns, and to prevent fraudulent or abusive returns.
    Give the customer options. You should offer different types of returns, such as refunds, exchanges or store credit, and different methods of returns, such as prepaid labels, drop-off locations or in-store returns.
  • Offer at least 1 free return type. You should cover the cost of return shipping or restocking fees for at least one type of return, such as exchanges or store credit, to reduce customer hesitation and increase customer satisfaction.
  • Align your return policy with your brand. You should use a friendly and positive tone in your return policy, and highlight the benefits of your products and your customer service. You should also consider extending your return window for special occasions or circumstances, such as holidays or product defects.

Please select a company name below for detailed information on that American company’s return, refund, and exchange policies.